Indonesia, 12th Jan 2024 – Subiakto Priosoedarsono, familiarly known as Pak Bi, is a branding practitioner with over 50 years of experience. Pak Bi began his professional career as a branding practitioner in 1969 and has since been building brands in Indonesia to become national and even international giants.

Some of Pak Bi’s works, such as Kopiko’s “Gantinya ngopi,” Torabika’s “Kopi Torabika,” and Indomie’s “Seleraku,” have become as big as they are today. This includes McDonald’s, which became a strong brand after being introduced with the tagline “Mana Lagi Selain di MCD” 

Not only in consumer goods, but Pak Bi has also been entrusted with branding and campaigning for Susilo Bambang Yudhoyono (SBY) – Jusuf Kalla (JK) as the President of the Republic of Indonesia for the period 2004 – 2009 with the tagline “Bersama Kita Bisa”, and Fauzi Bowo as the Governor of DKI Jakarta for the period 2007 – 2012 with “Coblos kumisnya”.

Pak Bi’s journey in branding spans from candies to Presidents, showcasing his diverse expertise and unwavering commitment to building impactful brands. His latest venture focuses on empowering Micro, Small, and Medium Enterprises (MSMEs) through branding, a mission he pursues with passion.

Since 2012, Pak Bi has been traveling across Indonesia to spread his branding knowledge to help MSMEs build their brands because Pak Bi has found that many MSMEs still do not understand the importance of building a brand. In 2016, officially assisted by BukanAkademi, Pak Bi held the “Bisa Bikin Brand” (Can Create a Brand) Workshop at RumahUKM (MSME House). During the COVID-19 pandemic, Pak Bi continued to conduct workshops online and resumed offline activities in May 2022 at Pelataran Ramayana, Hotel Indonesia Kempinski Jakarta.

Currently, the Alumni of the “Bisa Bikin Brand Workshop” has reached more than 60 batches with more than 6,000 participants, where Pak Bi hopes to be the beginning of the rise of brands in Indonesia, especially for MSMEs.

On August 24, 2023, coinciding with the 5th annual event of Indonesia Spicing The World, Pak Bi launched his first book called “Kitab Bisa Bikin Brand” to make the book easier for MSMEs to understand branding and to make them understand the difference between branding, marketing, and selling. Interestingly, this book is also equipped with a QR-code video that can be purchased at an affordable price to get more explanations of each point in the “Kitab Bisa Bikin Brand.”

Not only by videos, Pak Bi also wants to fulfill the habits of Gen Z who spend their time listening to the audio, especially music, through headphones or earphones directly from their mobile phones. For those who like to listen to audio like this and want to know Pak Bi’s explanation but do not have time to read the book, Pak Bi has prepared a special application called, which has been introduced since the “Bisa Bikin Brand” Workshop in Semarang in December 2023.

If previously, the “Kitab Bisa Bikin Brand” only had videos, this time through the application, you can learn about branding through an audiobook at an affordable price starting from 10,000 rupiahs per topic. You can be listened to repeatedly until understood, as explained by Pak Bi in his Instagram post.

This audiobook can also be accessed from anywhere and anytime, so listeners who want to learn can follow the explanations while continuing their other activities. This audiobook is created through Artificial Intelligence (AI) that is made to resemble Pak Bi’s voice, so listeners will feel the sensation as if they are being read directly by Pak Bi.

All of these media are Pak Bi’s ways to make it easier for all business actors, from MSMEs to students, to get to know and study branding correctly, easily, and affordably. So, for those of you who want to learn about branding from Pak Bi while being read by Pak Bi, kindly click

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Country: Indonesia

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