by BikesDirect.com launches a cutting-edge lineup of electric mountain bikes, combining trail-ready performance with direct-to-consumer affordability for riders across the U.S.
Jacksonville, FL, 28th October 2025, ZEX PR WIRE, BikesDirect.com, a trailblazing direct-to-consumer bicycle retailer, today announces the launch of its latest lineup of electric mountain bikes, ushering in what the company describes as a “new wave” of accessible, high-performance e-mountain cycling. Building on more than two decades of online bicycle retail, BikesDirect.com continues its mission to make premium electric mountain bikes more affordable and widely available to riders across the United States.
“With this new wave of electric mountain bikes, BikesDirect.com is delivering serious trail capability at direct-to-consumer prices. Our goal has always been to break down barriers to high-performance cycling, and these e-MTBs are the next step in that evolution. Riders no longer have to choose between quality and affordability.” – a spokesperson for BikesDirect.com
For years, BikesDirect.com has earned a reputation for delivering high-quality bicycles at significant savings—often up to 60 percent off MSRP—through its streamlined online model and direct U.S. shipping with “Free Ship 48” for eligible models. The new electric mountain bike collection carries that same commitment into the fast-growing e-bike segment, offering riders a balance of cutting-edge technology, trail-ready design, and exceptional value.
Among the highlights of the new range is the HAL eBOOST 27.5+ Full Suspension, a versatile e-mountain bike built to dominate challenging terrain with five inches of travel front and rear. Another standout model, the Motobecane HAL e29 29er, features a powerful Shimano E6100M mid-drive motor paired with a 1×12 Shimano Deore drivetrain—an ideal setup for riders who crave smooth climbing, long-distance capability, and precise off-road control.
The expansion into electric mountain bikes represents a natural evolution for the company, which has sold premium bicycles online for more than 20 years. BikesDirect.com’s long-standing model—cutting out middlemen and retail markups—allows it to offer competitive prices across all bike categories, from road and hybrid to fat tire and now electric mountain bikes. The company’s electric lineup promises the same combination of engineering precision, component quality, and cost efficiency that has made it a household name among U.S. cyclists.
Industry watchers and early adopters are already taking notice. One cycling enthusiast recently commented, “The Motobecane HAL e29 looks like a game-changer for its price. The components and motor quality at this cost are unheard of—I wish I’d waited for this one.”
That enthusiasm reflects a growing shift among U.S. riders who are eager to embrace electric mountain bikes without the high sticker prices typically associated with premium brands.
Another company representative added, “We’re not just introducing e-bikes—we’re redefining what’s possible in the direct-to-consumer model. These new electric mountain bikes are designed for real riders who want power, range, and performance at a fair price. It’s an exciting moment for us and for the entire cycling community.”
The new models are now available through the BikesDirect.com website under the “eBikes & Electric Bikes” category, with select inventory offered at special introductory pricing. Given the current demand for e-mountain bikes nationwide, the company expects many models to sell out quickly.
About BikesDirect.com
BikesDirect.com is one of the United States’ leading online bicycle retailers, specializing in high-quality bikes sold directly to consumers at near-wholesale prices. For over two decades, the company has provided riders with premium mountain, road, hybrid, and fat bikes—often at discounts of up to 60 percent off MSRP—while maintaining free shipping options on select models. With the launch of its electric mountain bike lineup, BikesDirect.com continues to deliver on its founding promise: to make performance cycling accessible, affordable, and thrilling for everyone.
Media Contact:
BikesDirect.com
Phone: 904-249-2453
Website: https://www.bikesdirect.com
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